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sanctumental.com
Confidential · May 2026
The AI companion for mental wellness — built for Africa, ready for the world.
Sanctum helps people understand, process, and grow through their emotions — through conversational AI, private journaling, smart insights, and personalised wellness activities. Live product. Organic users. Zero marketing spend.
View Full Pitch Deck →
118
Organic Active Users
6 mo
Live Product
7 min+
Avg Session
$0
Mktg Spend
The Problem
1 in 4 Africans will experience a mental health condition. Yet Africa has just 1.4 psychiatrists per 100,000 people — and 90% of those who need care receive none. Existing apps are built for Western markets: expensive, culturally irrelevant, and inaccessible.
The Solution

An always-available AI wellness companion.

  • Conversational AI — empathetic, private, 24/7 emotional support
  • Private Journal — encrypted, safe space for thoughts and feelings
  • Smart Insights — AI-powered emotional pattern recognition
  • Wellness Activities — breathing, reflection, personalised exercises
  • Mobile App in active development (iOS + Android)
Business Model

Freemium → Subscription → B2B

  • Free tier drives organic user acquisition and retention
  • Subscription: $1.99/mo or $25.99/yr — unlocks AI companion + Insights
  • B2B (Year 2): corporate wellness, university licenses, NGO contracts
  • Target gross margin: ~70% (pure digital SaaS)
  • Break-even target: Month 18 with 400+ paying subscribers
Market Opportunity
Global mental health app market (2024)$6.2B
Projected market size (2030)$17.5B
CAGR16.5%
Africa population (60% under 25)1.4 Billion
Africa-first dominant playerNone — wide open
Team
A
Alpha Lee Njagi Munene
Founder & CTO
Built entire product solo — web app, AI integration, database, security, subscriptions & mobile (in progress)
SE
Software Engineer
Hire — Month 3
Full-stack & mobile development, iOS + Android build-out
BD
Business Development
Hire — Month 3
Partnerships, B2B pipeline, university & corporate sales
PM
Product Manager
Hire — Month 4
Roadmap, user research, feature prioritisation & growth
The Ask
$45,000
Pre-Seed SAFE Note · YC Post-Money Standard
Cap: $450,000
Discount: 20%
Implied equity: ~10%
Founder retains: 90%
Pro-Rata: Yes
Board Seat: No

$45K = 10–12 months runway. Funds: team (45%), next-round reserve (21%), AI API (5%), marketing (10%), legal & ops (19%).

Traction & Proof Points
Registered users118 (0 ad spend)
Product statusLive — 6 months
Average session time7+ minutes
IP ownership100% founder-owned
Mobile appIn development
SecurityAES-256 · GDPR · DPA 2019
12-Month Milestones
1–2
Incorporate (Kenya + Delaware)
BRS registration, IP assignment, SAFE docs ready
3–4
First Raise + Core Team
Close angels, hire SWE + Biz Dev + PM
5–7
Mobile App Beta Launch
iOS + Android public beta, 1,000 users target
8–10
First Paying Subscribers
Revenue activation, $500+ MRR, corporate outreach
12
Seed Round Ready
2,000 MAU · $5K+ MRR · Seed pitch deck live
Sanctum · Alpha Lee Njagi Munene · sanctumental.com
Confidential — For qualified investors only · May 2026