The Problem
1 in 4 Africans will experience a mental health condition. Yet Africa has just 1.4 psychiatrists per 100,000 people — and 90% of those who need care receive none. Existing apps are built for Western markets: expensive, culturally irrelevant, and inaccessible.
The Solution
An always-available AI wellness companion.
- Conversational AI — empathetic, private, 24/7 emotional support
- Private Journal — encrypted, safe space for thoughts and feelings
- Smart Insights — AI-powered emotional pattern recognition
- Wellness Activities — breathing, reflection, personalised exercises
- Mobile App in active development (iOS + Android)
Business Model
Freemium → Subscription → B2B
- Free tier drives organic user acquisition and retention
- Subscription: $1.99/mo or $25.99/yr — unlocks AI companion + Insights
- B2B (Year 2): corporate wellness, university licenses, NGO contracts
- Target gross margin: ~70% (pure digital SaaS)
- Break-even target: Month 18 with 400+ paying subscribers
Market Opportunity
Global mental health app market (2024)$6.2B
Projected market size (2030)$17.5B
CAGR16.5%
Africa population (60% under 25)1.4 Billion
Africa-first dominant playerNone — wide open
The Ask
$120,000
Pre-Seed SAFE Note · YC Post-Money Standard
Cap: $1,200,000
Discount: 20%
Implied equity: 10%
Founder retains: 90%
Pro-Rata: Yes
Board Seat: No
$120K = 12–14 months runway. Funds: team (52%), next-round reserve (21%), AI API (5%), marketing (5%), legal & ops (17%).
Traction & Proof Points
Registered users118 (0 ad spend)
Product statusLive — 6 months
Average session time7+ minutes
IP ownership100% founder-owned
Mobile appIn development
SecurityAES-256 · GDPR · DPA 2019
12-Month Milestones
1–2
Incorporate (Kenya + Delaware)
BRS registration, IP assignment, SAFE docs ready
3–5
First Raise + Core Team
Close Kenya angels, hire Growth Lead + Designer
5–7
Mobile App Beta Launch
iOS + Android public beta, 1,000 users target
8–10
First Paying Subscribers
Revenue activation, $500+ MRR, corporate outreach
12
Seed Round Ready
2,000 MAU · $5K+ MRR · Seed pitch deck live
Founder
Alpha Lee Njagi Munene — built Sanctum entirely alone. Web app, AI integration, database, security, subscriptions, and mobile app (in progress). Every line of code. Six months shipped and live.
Full-Stack
AI/ML
Product
Mobile Dev
Solo Builder