Investor Presentation · May 2026 · Confidential

Your Mind
Needs Peace.

Sanctum is an AI-powered mental wellness companion — helping people across Africa and beyond understand, process, and grow through their emotions.

118
Organic Active Users
6mo
Live Product
7min+
Avg Session
$0
Marketing Spend

Alpha Lee Njagi Munene · Founder & CTO · sanctumental.com

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The Problem

Africa has a mental health
crisis with no infrastructure.

1 in 4

Africans will experience a mental health condition in their lifetime

1.4

psychiatrists per 100,000 people in sub-Saharan Africa (vs. 10+ in the West)

90%

of people with mental health needs in Africa receive no treatment at all

The barriers: stigma, cost, distance, and a catastrophic shortage of professionals. Existing apps are built for Western markets — culturally irrelevant, expensive, and inaccessible.

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The Solution

Meet Sanctum.

A private, affordable, always-available AI companion for your emotional wellbeing — built for Africa, ready for the world.

💬
Conversational AI
An empathetic AI that truly listens — any time, any day
📔
Private Journal
Your inner sanctuary — encrypted, personal, safe
✨
Smart Insights
AI-powered patterns in your emotional journey
🌿
Wellness Activities
Personalised exercises, breathing, and reflections
DAILY CHECK-IN

"I'm feeling overwhelmed with everything on my plate..."

I hear you. Feeling overwhelmed is tough. Let's break this down — what's weighing on you most right now?

AES-256 Encrypted · GDPR & DPA 2019 Compliant
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Product

Live. Real. Working.

Sanctum has been live at sanctumental.com for 6 months. Built entirely by the founder. The mobile app is in active development.

🌐
Web App
Fully functional. AI chat, journaling, insights and wellness tools — live now.
LIVE ✓
📱
Mobile App
iOS & Android under active development by founder. Beta launch targeted for Month 6.
IN DEV 🔨
🔐
Security
TLS 1.3, AES-256 encryption. GDPR & Kenya Data Protection Act 2019 compliant.
COMPLIANT ✓
🔗 Live product: sanctumental.com — All IP 100% owned by founder. Code, database, and domain fully assigned to company.
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Market Opportunity

A massive, underserved,
high-urgency market.

$6.2B
GLOBAL MARKET TODAY
Mental health app market 2024
$17.5B
PROJECTED 2030
Growing at 16.5% CAGR
1.4B
AFRICA POPULATION
~60% under 25 — digital natives

Africa's mental health app market is essentially wide open. No dominant Africa-first player exists. The continent is mobile-first, young, and increasingly connected.

Beyond consumer: corporate wellness, university partnerships, insurance integrations, and NGO contracts represent a significant B2B revenue layer once product is proven.

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Traction

Built real. Shipped early.
Growing organically.

118
Users Registered
Zero paid acquisition
6
Months Live
Stable, continuous uptime
7min+
Avg Session
Strong engagement signal
$0
Marketing Budget
100% organic growth
WHAT'S BEEN BUILT
Web App (full-featured)
Done
AI Companion (live)
Done
Private Journal (live)
Done
Subscription Model
Done
Mobile App (iOS + Android)
65%
B2B / API Layer
Planned
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Business Model

Simple. Scalable. Recurring.

🆓
Free Tier
Basic journaling + limited AI check-ins. Drives sign-ups and retention. The on-ramp.
PRIMARY REVENUE
💳
Subscription
$4.99/mo
or $39.99/year (save 33%)
Unlocks: Unlimited AI companion + Smart Insights + full wellness library.
🏢
B2B (Year 2+)
Corporate wellness packages. University licenses. NGO & insurance partnerships. Bulk pricing.
High LTV · High Margin
3–5%
Target free→paid conversion
$60
Annual LTV per subscriber
~70%
Gross margin target (digital SaaS)
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Go-To-Market

Africa-first. Community-led.

PHASE 1 · MONTHS 1–6 · KENYA
🎓
University Partnerships
UoN, Strathmore, KU — target student mental health offices. License deal + direct student acquisition.
📲
Social Content Engine
Mental health content on TikTok, Instagram & X. Emotional resonance = organic sign-ups. Zero ad spend required.
🤝
Community & NGO Channels
Partner with churches, youth groups, and mental health NGOs. Trust-based distribution in East Africa.
PHASE 2 · MONTHS 7–18 · PAN-AFRICA & DIASPORA
🌍
Pan-African Expansion
Nigeria, Ghana, South Africa — replicate Kenya playbook with local language + cultural customisation.
🏢
B2B / Corporate Wellness
Target HR leaders at Safaricom, KCB, Equity Bank, and other large Kenyan employers. EAP replacement.
🌐
African Diaspora (US/UK)
Diaspora communities deeply underserved by Western mental health apps. Cultural fit is a unique moat.
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Team

Built by a founder who ships.

A
Alpha Lee Njagi Munene
Founder & CTO
Built Sanctum from zero — alone. Web app, AI integration, database architecture, security infrastructure, subscription system, and mobile app (in progress). Every line of code. Every design decision.
Full-Stack Dev AI/ML Integration Product Design Mobile Dev
HIRING WITH FIRST RAISE
📈
Growth / Biz Dev Lead
User acquisition, partnerships, investor relations — Month 3
🎨
UI/UX Designer
Mobile app design, web refinement — Month 2 (contract)
💬
Content & Community Manager
Social + community growth engine — Month 4
🧠
Mental Health Advisor
Clinical safety, credibility, enterprise sales — Advisory + 0.25% equity
💡 Founder insight: Solo-built products that reach 118 users without any marketing spend demonstrate exceptional product-market signal and founder execution ability.
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Financials

Lean burn. Long runway. Clear path.

USE OF $120,000 RAISE
Team Salaries (12mo)
52%
Next Round Reserve
21%
AI API Costs
5%
Marketing & Growth
5%
Legal + Incorporation
2%
Ops, Tools, Contingency
15%
12-MONTH PROJECTIONS
Monthly Burn Rate
~$3,465
Runway
12–14 months
User Target (Month 12)
2,000 MAU
MRR Target (Month 12)
$5,000+
At $5K MRR (~100 paying subscribers at 5% conversion), Sanctum is positioned for a Seed Round at significantly higher valuation.
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The Ask
$120,000
Pre-Seed SAFE Note
Valuation Cap: $1,200,000 Discount: 20% Instrument: SAFE (YC Post-Money) Pro-Rata Rights: Yes MFN: Yes Board Seat: No
10%
Implied equity at conversion
90%
Founder equity retained
12mo
Runway secured
Use of funds: team (52%) · next-round reserve (21%) · product & AI (10%) · marketing (5%) · legal & ops (12%)
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Vision
"Africa's leading mental wellness platform — building the emotional infrastructure a continent of 1.4 billion people deserves."
🌍
Year 1
Kenya market leader. 2,000 MAU. Mobile app launched. First revenue.
🚀
Year 2
Pan-African. 50,000 users. B2B contracts. Seed Round closed.
💫
Year 3
Global diaspora. Clinical integrations. Series A. Dominant brand.
Sanctum
Alpha Lee Njagi Munene · sanctumental.com
Confidential — For qualified investors only · May 2026
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